Message 2024THE DATA IS THE DIFFERENCE©IMPACT REPORT
ABOUT i360Founded in 2009, i360 is the premier data, technology, and analytics provider for right-of-center campaigns, organizations, and causes. To date, i360 has powered more than 15,000 campaigns across the country.We believe we are helping to truly make a difference through our dedication and commitment to our clients’ success. It is this shared belief and desire to be part of something bigger that makes our employees so passionate about what they do. This passion unites us – inspiring us to work harder, challenge ourselves, and drive innovation.Our philosophy is simple: To accelerate our ability to contribute, it is up to each employee to continually drive change and innovation, building on virtuous cycles of mutual benefit to create the most value for our customers and our future ability to curate and leverage data.100+Full-Time Employees17Years In BusinessHQArlington, VA
SPOTLIGHT: CLIENT ACTIVITY33.8MDoors Knocked6.5MGrassroots Survey Takes25.5MCalls Made196MTexts Sent5.4BRecords Exported4BAd Impressions3,000Custom Digital Audiences454KOnline Actions...across 3,500+ total clients.In 2024, i360 powered...
SPOTLIGHT: INNOVATIONThe new i360 Business Development Dashboard is a game changer for agencies and consultancies looking for new clients at the local, state, and federal levels. Updated daily, the dashboard shows candidate information across all fifty states and provides contact information so that direct outreach can be facilitated.i360 Business Development DashboardThe i360 Deep Dive is an in-depth analysis showing you everything you need to know, including the demographic and political breakdown of your target audience, and includes a detailed walkthrough to ensure clients can execute on its recommendations. Over 1,000 successful campaigns have used the i360 Deep Dive as a roadmap to ensure a data-driven campaign from start to finish.Previously provided in PDF form and static, i360 Deep Dives are now available directly within the i360 Portal, ensuring clients have access to the most up-to-date information possible as they plan and execute their operations.Real-Time i360 Deep Dives
SPOTLIGHT: POLLINGWith i360’s verified sample of registered voters, our survey research methodologies outperform most public and private polling options. In 2024, this was proven by our track record of predicting the results of the Presidential election 100% accurately, with a 1.73% mean polling error.-0.4-2.5-0.3-3.31.0 -0.1Mean Polling Error by StateLearn More
SPOTLIGHT: DATA HYGIENEAt the core of the i360 platform is our expansive database of over 290 million American voters and consumers. Our clients count on their data being as fresh and accurate as possible, which is why we’ve built robust data refresh and hygiene procedures into our processes. This ensures a client who has been with i360 for ten years will have just as fresh data as a client who had their database loaded yesterday.In 2024, i360 acquired and processed...14,500+14,500+AB/EV FILESAB/EV FILES...across all 50 states.2+ TRILLION2+ TRILLIONDATA POINTSDATA POINTS
SPOTLIGHT: ELECTORAL IMPACTKS Senate & House+2 +3GOP Senate SeatsGOP House SeatsUS Senate: PA15,115Margin of VictoryNationwide Legislative Races1,000+Wins
Contact Uspolitical@i-360.comi-360.com