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2023 Impact Report

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THE DATA IS THE DIFFERENCE®IMPACT REPORT2023

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MESSAGE FROM OUR PRESIDENTAs we conclude a dynamic 2023 at i360, I'm excited to present our Impact Report, highlighting a year of substantial growth and success. This year has been defined by our unwavering commitment to leveraging the transformative power of data, enhancing the effectiveness of our partners nationwide and powering hundreds of victories for clients at every level.In a year when the potential of AI became globally recognized, our partners have benefitted from i360's decade-long expertise in driving success through AI. Our pursuit of excellence is clear in the advancements across our product suite, whether in our grassroots applications, analytics capabilities, or alternative data sets. These enhancements have enabled our partners to transform insights into actionable strategies more effectively than ever. Our comprehensive data management tools and in-depth understanding of voter and consumer behaviors have played a critical role in achieving extraordinary results for our partners.The success our clients achieved this year is a reflection of their dedication and hard work. The collective partnership of our clients and the i360 team practicing continuous innovation has been crucial to our mutual growth and success. As we look ahead to the upcoming challenges and opportunities, we remain focused on our goal of making data both informative and actionable.We are grateful for the continued trust and support of our clients. We look forward to further collaboration in 2024 and beyond, striving to make a meaningful impact in advancing freedom and prosperity.Brent YoungersPresident, i360 i360 | 2023 IMPACT REPORT 1

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SPOTLIGHT: LOCAL CLIENT SUCCESSi360 | 2023 IMPACT REPORT 21,600POLITICALCAMPAIGNSIN 2023, i360 DATA & TECHNOLOGY POWERED:100ADVOCACYCLIENTS260POLLINGPROFESSIONALS150NONPROFITORGANIZATIONS34PARTY COMMITTEES575AGENCIES& FIRMS20OFFICIALOFFICES“Our partnership with i360 was critical to the success of our record-breaking Lincoln Day Dinner. i360 Text was easy to use and we loved that the data was already in the platform, saving our team significant time and expense. With i360’s help, we were able to raise more than six figures in one night, which will go direct-ly to supporting candidates that will fight for sound fiscal policy and smaller gov-ernment.”R. Vance PatrickChairman, Oakland County Republican PartyAlthough 2023 was considered an “off-year”in politics, with no federal races on the ballot, i360 partnered with thousands of clients in all 50 states, providing robust data, integrated analytics, and digital tools to help make winning easier, faster, and more efficient than ever before.Some of our greatest successes in 2023 were at the local level, where we partnered with dozens of mayoral and city council campaigns to bring presidential-level technology to their race at scale. Some of the local wins we are particularly proud of include:Sue Finkam for Mayor - Carmel, IN: This race received national attention and was considered a bellwether indicator ahead of the 2024 election. Finkam ultimately won by 14.4 points.Cogswell for Mayor - Charleston, SC: William Cogswell became the first Republican to be elected Mayor of Charleston since the 1870s, winning by 566 votes.Bryan Barnett for Mayor - Rochester Hills, MI: Barnett, running as a write-in candidate, secured the majority of votes in every precinct within the city, winning by more than double the number of votes of his closest opponent.

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312KPORTAL LOGINS4BRECORDSEXPORTED276MRECORDSIMPORTED26KSURVEYS PUBLISHEDSPOTLIGHT: i360 PORTAL USAGEi360 | 2023 IMPACT REPORT 3

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SPOTLIGHT: GRASSROOTS ACTIVITY11.1MCALLS MADE15.3MDOORS KNOCKED30.4MTEXTS SENT503KDIGITAL ACTIONS“In the last decade we’ve knocked millions of doors - and found i360 Walk to be the most reliable and useful canvassing tool out there. It is user-friendly, efficient, reliable, and most importantly - scalable to the smallest or largest projects.Tools like Walkability, the capacity to quickly produce walkbooks totaling hundreds of thousands of doors, and features that simplify and enhance client reporting make it our app of choice on any project.”Andrew BellPresident, Blitz Canvassingi360 | 2023 IMPACT REPORT 41.9BAD IMPRESSIONS199KACTIVISTS

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283MPHONE NUMBERS2.08TDATA POINTSSPOTLIGHT: SURVEY RESEARCHOver the past several years, i360 has worked to build a robust survey research capability to pro-vide additional value for our clients. In 2023, we introduced several new offerings on this front.i360 Meridian combines large sample survey collection, cutting-edge data science, and our industry-leading database of all 290 million American adults to estimate consumer trends at small geographic levels (zip codes, media markets, etc.) across any demographic group of interest.i360 | 2023 IMPACT REPORT 5i360 MERIDIAN: BIG INSIGHTS FROM SMALL GEOGRAPHIESAccurate survey data for anyone, anywhereCost-effective and timely insightsActionable demographic analysisThe i360 Persuasion Meter provides cost-effective and scientifically rigorous solution for creative testing, analyzing the persuasive impact of your ads in 24-48 hours.i360 PERSUASION METER: MEASURE YOUR AD IMPACTTHIS YEAR, i360 PROCESSED...

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ABOUT i360Founded in 2009, i360 sits on the cutting edge of technology, delivering innovative products and services through the strategic use of data, software, and analytics. i360’s dual customer base of political organizations and commercial clients presents us with a unique variety of business requirements that drive faster innovation and encourage cross-application of practices between verticals.At the center of the i360 operation is a comprehensive database of all 18+ American consumers and voters containing thousands of pieces of individual and aggregated information that give us the full picture of who they are, where they live, what they do, and what is happening around them.To date, i360 has powered thousands of victories across the country - from presidential elections to school board. To learn how i360 can make winning easier for you, visit i-360.com or email sales@i-360.com.THE DATA IS THE DIFFERENCE®